Modern Hand Tufted Wool Rugs & Custom Area Rugs
Our Story: Living Rugs Store
Art Underfoot: Crafted to Live With You
Welcome to Living Rugs Store! We believe that a rug is not just a piece of decor to be walked on—it is the very soul of a room. It anchors your furniture, absorbs the laughter of family gatherings, and provides a soft, warm landing at the end of a long day.
Our journey began with a simple observation: modern homes were increasingly being filled with mass-produced, synthetic carpets that lacked character, warmth, and longevity. We wanted to change that. We set out to create a brand that bridges the gap between contemporary, minimalist design and time-honored, slow-crafted textile art.
How We Craft Our Rugs
Every single rug in our collection tells a story of patience, skill, and premium materials:
The Material of Choice: We exclusively use premium New Zealand wool. It is naturally stain-resistant, incredibly durable, and incomparably soft underfoot.
The Hand-Tufting Process: Using a hand-tufting gun, our artisans meticulously shoot loops of wool through a stretched cotton canvas, following our modern, custom designs stitch by stitch.
The Finishing Touch: Once tufted, the rug is backed with protective cotton, sheared to the perfect plush height, and carefully carved by hand to give patterns like our signature dashes their beautiful, three-dimensional depth.
Designed for Your Unique Space
We know that no two homes are the same. That is why we don’t just sell rugs—we collaborate with you. From tweaking a color palette to match your favorite armchair to scaling a design up to fit an unconventional room layout, customization is at the heart of what we do. If you can dream it, we can tuft it.
Our Core Values
🌿 Ethical Craftsmanship: We partner directly with generational weavers, ensuring fair wages, safe working environments, and a deep respect for their traditional craft.
🌍 Stress-Free Worldwide Shipping: We want your experience to be as smooth as our wool. That’s why we ship our international orders Delivery Duty Paid (DDP)—handling all customs duties and taxes beforehand so there are no surprise fees at your doorstep.
Thank you for choosing to bring a piece of our art into your home. By supporting Living Rugs Store, you are supporting a community of independent artisans and keeping a beautiful handmade tradition alive.
With warmth and gratitude,
The Living Rugs Store Team 🙏
Art Underfoot: Crafted to Live With You
Welcome to Living Rugs Store! We believe that a rug is not just a piece of decor to be walked on—it is the very soul of a room. It anchors your furniture, absorbs the laughter of family gatherings, and provides a soft, warm landing at the end of a long day.
Our journey began with a simple observation: modern homes were increasingly being filled with mass-produced, synthetic carpets that lacked character, warmth, and longevity. We wanted to change that. We set out to create a brand that bridges the gap between contemporary, minimalist design and time-honored, slow-crafted textile art.
How We Craft Our Rugs
Every single rug in our collection tells a story of patience, skill, and premium materials:
The Material of Choice: We exclusively use premium New Zealand wool. It is naturally stain-resistant, incredibly durable, and incomparably soft underfoot.
The Hand-Tufting Process: Using a hand-tufting gun, our artisans meticulously shoot loops of wool through a stretched cotton canvas, following our modern, custom designs stitch by stitch.
The Finishing Touch: Once tufted, the rug is backed with protective cotton, sheared to the perfect plush height, and carefully carved by hand to give patterns like our signature dashes their beautiful, three-dimensional depth.
Designed for Your Unique Space
We know that no two homes are the same. That is why we don’t just sell rugs—we collaborate with you. From tweaking a color palette to match your favorite armchair to scaling a design up to fit an unconventional room layout, customization is at the heart of what we do. If you can dream it, we can tuft it.
Our Core Values
🌿 Ethical Craftsmanship: We partner directly with generational weavers, ensuring fair wages, safe working environments, and a deep respect for their traditional craft.
🌍 Stress-Free Worldwide Shipping: We want your experience to be as smooth as our wool. That’s why we ship our international orders Delivery Duty Paid (DDP)—handling all customs duties and taxes beforehand so there are no surprise fees at your doorstep.
Thank you for choosing to bring a piece of our art into your home. By supporting Living Rugs Store, you are supporting a community of independent artisans and keeping a beautiful handmade tradition alive.
With warmth and gratitude,
The Living Rugs Store Team 🙏